MARKETING AND COMMUNICATION

We select the right tools so that each brand gains full visibility of their business and is able to interact with key stakeholders, whether they are clients, health care professionals, opinion leaders, influencers, media or services providers. We seamlessly integrate the on- and offline worlds to generate a positive user experience.

We are experts in developing quality content for food and retail brands. We ensure scientific information is communicated both accurately and in a user-friendly way – the key to a successful marketing campaign in the health and nutrition sector. Our scientific team takes the brand’s most valuable information and transforms it into a powerful message for health professionals and consumers, producing a wide range of content, from graphics and brochures to scientific monographs and papers.

Our creative team and designers, specialised in both on- and offline work, adapt all content to the format most likely to reach the target audience. From web design, 3D videos, infographics or animated gifs to brochures and point of sale materials.

Our community includes more than 200,000 around the world, as well as a network of experts active in social media in nutrition, gastronomy, health and wellbeing.

We identify the methods best suited to each client. From content and e-mail marketing to social media, we use platforms and tools that are aligned with the brand’s global marketing strategy to unlock business opportunities.

Our team of specialists in corporate and product communication projects generate positive coverage in print and digital media, using tailored management techniques including informative meetings, editorial tours and sampling.

We prevent and manage mass media crises with a clear focus on protecting a brand’s reputation and neutralising attacks, providing continued media and social media monitoring to offer quick and agile responses.

We plan and manage global B2B, B2C and press-related events, particularly scientific conferences. We also have staff that are highly trained in promoting brands and products at the point of sale, and in achieving the best outcomes for all parties involved.