STRATEGY AND INNOVATION

Our multidisciplinary team researches and analyses trends at all levels – from the latest practices and discoveries in science and technology, to the current consumer habits and business model trends. We seek out and tap into opportunities for growth and innovation and provide curated knowledge and inspiration, together with robust concepts for R&D teams, marketers and innovators.

We turn Big Data and Machine Learning into key allies for the conceptualisation of new launches, as well as the automatic identification of insights, trends and influencers active in social networks. We then use the outcome for innovation, positioning and communication. The Tipi Solutions tool also creates made-to-measure solutions for each company.

The expertise that the scientific and marketing professionals bring to our team provides us with a unique multidisciplinary and global vision that allows us to create or reformulate products that help brands innovate and grow both their sales and their value. Our team is always up to date on what consumers want in terms of healthier, local, organic and sustainable food

Our expert innovation teams, together with our BiotaRocket innovation and start-up incubator, drive innovation and deliver results for companies in the nutrition and health space – all with the underlying goal of generating value for the food market.

We advise companies on their global expansion strategies, helping them to set out a clear plan, identify target markets and ensure compliance with the legal labelling requirements of each product.

SPRIM’s multitouch-point methodology allows us to extract key insights and develop the best strategy for the brand’s growth. We use proven techniques of presentation, co-development and experienced dynamics of alignment, consensus and decision-making.